NIDIA JUÁREZ specializes in food design, experience design, creative direction, art direction, and aesthetic conceptualization.
Currently based in CDMX.
Working with & for:
Friends & Family, Lucho Martínez, Mezcal Unión, Möet, Chandon, Salsa Tabasco, Salón ACME, Siempre Sí, Trópico, Glenmorangie, Primo, Hennessy, Casa Lumbre, Nike, Code Studio, Hublot, Azul Restaurantes, XUMA Tequila, Butcher & Sons, Helados Cometa, Ricardo Muñóz Zurita, Grupo Bellopuerto, Restaurantes Presidente Intercontinental, Oficina Comercial de Perú en México, Trista, Nin Studio, Nina Celeste, L’Officiel México.
Friends & Family, Lucho Martínez, Mezcal Unión, Möet, Chandon, Salsa Tabasco, Salón ACME, Siempre Sí, Trópico, Glenmorangie, Primo, Hennessy, Casa Lumbre, Nike, Code Studio, Hublot, Azul Restaurantes, XUMA Tequila, Butcher & Sons, Helados Cometa, Ricardo Muñóz Zurita, Grupo Bellopuerto, Restaurantes Presidente Intercontinental, Oficina Comercial de Perú en México, Trista, Nin Studio, Nina Celeste, L’Officiel México.
I am interested in everything design can do for food—and everything food can do for design.
Currently leading Friends & Family, founded in Mexico City by Lucho Martinez, merging projects in gastronomy, culture, and creativity. Designing connections, driving innovation, and creating unique experiences within a vibrant and ever-evolving community.
She has also worked at Aspic Studio, developing concepts and envisioning new flavors and colors. 🍦
She designs edible installations, dining experiences, and innovative ways to interact with food through multi-sensory experiences.
We savor, play, and create concepts about—and with—food.
Available for commissions, collaborations, and consultancy ︎
Say hi!
Call:
+52 55 6878 8690
Write:
nidiamsbm@gmail.com
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