Whine & Cheese CLUB

Whine & Cheese CLUB is a digital activation platform designed to connect audiences with the history of food.

First Digital Experience: The History of Cheese

Through various audiovisual materials, a group of participants gathered virtually to explore cheese—its role in popular culture and its significance in nutrition. The communication strategy revolved around a series of multimedia clues, guiding participants toward a self-discovery of cheese’s importance.

Design / Art Direction
Ongoing Project | Mexico
Art Direction