Ricardo Muñoz Zurita

Ricardo Muñoz Zurita – Chef of Azul restaurants, researcher, and advocate of Mexican gastronomy.

Developed the visual identity and social media communication strategy to share his research on food, ingredients, and traditional recipes.

One of the key requirements was to create a contemporary aesthetic infused with visual elements inspired by Mexican ingredients. The identity evolved with each campaign, adapting to seasonal ingredients.

Concept | Creative Direction | Design
2017 – 2019 | Mexico
Communication Strategy